Initially, it was called 'Pro'. Why work with Pro? Do you really need to go out and act like you're the best? I believe that yes, this is how you'll be the greatest in the market—what makes you great.
You can't say you're a professional if you finish last in a tournament, can you? Many years of developing the talents were required for this to happen. People sometimes use the expression "fake it till you make it", but Pro is a talented player who has earned the respect of his peers for his commitment to practice and training. But, where did the 'JB' come from? Pro has been lifting weights his entire life, and in his earlier days, he was known as Jonny Bravo.
Pro is always looking to offer assistance and be a role-model to look up to for taking the initiative and acting on something different.